U-Ride Taxi Services: SMS Privacy Policy

Last updated: 01/12/2025


At U-Ride Taxis Norwich, we are committed to protecting your personal information and being transparent about how we use your data. This SMS Privacy Policy explains how we collect, use, store, and protect the phone numbers of individuals who opt in to receive SMS marketing messages from us. This policy applies specifically to our SMS marketing activities carried out through Mailchimp and sits alongside our main website Privacy Policy.


1. How We Collect Your Information

We may collect your mobile phone number and related information when:

  • You opt in to receive SMS marketing from U-Ride Taxis Norwich via our website forms, booking portals, social media, or paper sign-up forms.
  • You book a journey or request a quote and choose to receive updates or promotions via SMS.
  • You interact with our digital marketing (e.g., responding to an SMS campaign).

We only collect information that you provide voluntarily.


2. What Information We Collect

For SMS marketing purposes, we may collect:

  • Your mobile phone number
  • Your name (if provided)
  • Your communication preferences
  • Interaction data from SMS messages (such as clicks or responses)

We do not collect payment information or sensitive personal data through SMS.


3. How We Use Your Information

Your mobile number may be used for:

  • Sending marketing updates, offers, promotions, and service notices
  • Providing booking confirmations or service alerts (if opted in)
  • Improving our SMS communication and customer engagement
  • Ensuring compliance with UK GDPR and communications regulations

We only send SMS messages where we have your explicit consent.


4. Legal Basis for Processing

We process your mobile number for SMS marketing based on:

  • Your consent (UK GDPR Article 6(1)(a))
  • Legitimate interest for essential service-related messages, such as booking confirmations or urgent service updates

You may withdraw consent at any time.


5. How to Opt Out

You can opt out of SMS marketing at any time by:

  • Replying STOP to any SMS message you receive
  • Contacting us directly at info@u-ride.co.uk
  • Using any unsubscribe link included in our SMS messages (where applicable)

Once you opt out, you will no longer receive marketing texts. However, you may still receive necessary service notifications related to bookings, unless you request otherwise.


6. How We Store and Protect Your Data

Your data is securely stored within Mailchimp’s encrypted systems and our internal databases. We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

We do not sell or rent your mobile number to any third party.

Data may be processed outside the UK, but only by providers that meet UK GDPR requirements, including Mailchimp, which adheres to lawful data transfer standards.


7. Data Retention

We keep your mobile number only for as long as:

  • You remain opted in to receive SMS marketing
  • Necessary to comply with legal or regulatory obligations
  • Required to maintain accurate unsubscribe lists and prevent unwanted communications

When data is no longer required, it will be securely deleted.


8. Sharing Your Information

We may share your data only with:

  • Mailchimp, our SMS campaign provider
  • Authorised internal staff for marketing and service fulfilment

We do not share your mobile number with external advertisers, affiliates, or unrelated third parties.


9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information
  • Request correction or deletion
  • Withdraw SMS marketing consent at any time
  • Request restriction of processing
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise any rights, contact us at info@u-ride.co.uk.


10. Contact Us

If you have questions about this SMS Privacy Policy or how your data is used, please contact:

U-Ride Taxis Norwich
Email: info@u-ride.co.uk

Website: www.u-ride.co.uk

Phone: 01603 604242